The world’s largest search engine has recently updated the popular Google My Business free listing service, says Steve Wyer, Chief Executive Officer of Third Coast Interactive (3Ci). The newest feature allows businesses to confirm their listing through a verified email address. According to Steve Wyer, the added convenience will likely ensure broader business participation and allow Google users more useful information during their search queries.

Google My Business is one tool Steve Wyer suggest to all of his 3Ci clients. It is a simple concept that has the power to bring more customers to businesses in virtually all industries, says Steve Wyer.

How it works

Google creates an automatically-generated listing based on public records. However, according to Steve Wyer, it is up to business owners to lay claim to the information. A business may update its address, telephone number, website, and operating hours once the listing is verified. Without this step, some fields may be left blank and any inaccurate information will remain, creating headaches for potential customers. Of note, says Steve Wyer, is that absent information may lead to missed business opportunities.

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